GDD Strategy, UX/UI, Art and Marketing
GAME DESIGN
Web - Mobile - iOS - Android
Design and Development
Our proven GDD (Game Development Document) template construction forms the framework for our Title Design and development guide, which is carefully crafted between the client and ourselves. The primary reason for app adoption and retention lies in exceptional usability. A continuous flow of ideas and information between Strategists, Designers and Developers, ensures the optimization of the user experience. Working closely with clients and target users, we develop Visual Design and User Flow analysis that guides the development process. Our testing processes and usability studies reveal key insights into the customer needs and relationship with your mobile app. It highlights how that relationship is nurtured, how the flow of information develops and how the user interacts to achieve your desired goals.
UX/UI Design
With UX design you only get one shot at a first impression. Delivering the best on-boarding experience is essential for attracting and retaining users.
The on-boarding process needs to be interactive, providing the user with just the right amount of instructions as they use the app. If your app has an intricate workflow, multiple sections, hidden functionalities, and/or gesture-driven interactions, then progressive on-boarding requires expert planning.
User Interface Design
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User Analysis
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Design Research
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Branding and Graphics
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User Guides / Storyline / On-boarding
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User Interface Prototyping
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Interactivity and Animation
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Screen Size Adaptation to All Devices
Our UX strategies cover the following areas:
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Competitor Analysis
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Customer Analysis
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Product Structure/Strategy
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Content Development
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Wire-framing
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Prototyping
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Testing/Iteration
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Development Strategy
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Planning with UI Designer(s)
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Planning with Developer(s)
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Tracking Goals
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Analysis and Iterations
2D/3D Design
As trends rapidly shift, visual direction and quality need to keep ahead of the curve. Taste may be subjective, but the quality is not. Anatomy, perspective, light and shade, color theory, composition, contrast, and emphasis may well be the textbook side of art, but knowing what will work inside your chosen platform and market, is a skill crafted from experience. The constant study of Game trends and target audience demographics, help us cultivate personal and commercial artistic success. Our international design team have delivered chart-topping success that has crossed platforms and culture to deliver an outstanding gaming experience.
Mobile games come in all shapes and sizes. As artists, our job is to represent each game appropriately. Of course, we understand that what looks good for an RPG shooter may not look good for a word puzzler, but it's more than that. IT needs to speak to your target audience directly and engage them at a cultural and personal level. Passion in executing different art styles for each mobile game is essential to be an effective game artist.
Alongside our GDD, our iterative approach allows us to produce and test repeatedly, gaining further insight and feedback. Our extensive Art Department covers 2D, 3D, animation UX/UI, concept art and graphic design for marketing.
Game Development Strategy
Alongside our GDD, an overall title strategy for deployment, monetization, marketing and metric tracking helps shape the title from day one. Don’t worry if this is something you also need help with, our expertise and experience are ready to collaborate with every aspect of your project should you require it.
App Strategies can consist of market analysis that can help you define your target audience and demographics, store categorisation, ASO, Soft launch/Hard launch KPI’s and app tracking methodology. You may also have unique considerations within your market such as legal restrictions, security concerns, and platform deployment that requires careful consideration. The clearer the development strategy the more accurate the budgets and timelines can be established.
Game Marketing
An amazing game, well crafted and perfectly tested, is only one-half of the success equation. A clear and defined marketing strategy is the other half. Should you require it, we can also advise and help advise on your marketing deployment plan.
We can help framework your success with:
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ASO
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Press release development and deployment
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Influencer reviews
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Localisation
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App Advertising
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Social Awareness
